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Jardine Motors Group supports Jack Jarvis with preparations for solo Atlantic row 

Jardine Motors Group has teamed up with Jack Jarvis to support the adventurer in his world-first solo row from mainland Europe to North America to raise money for Brainstrust and CALM.  

The challenge kicks off in December when Jack will row 4,500 nautical miles from Portugal to Miami as he attempts to raise £500,000 for the two charities during the three-month quest.  

To support his efforts, Jardine Motors are providing a Land Rover Discovery to help Jack transport his specially-design boat from the UK to Portugal and during his pre-event training challenges around the country, which recently included a marathon while carrying a 26kg rowing machine.  

Jack said: ‘Rowing from Portugal to Miami is going to be an immense challenge, both physically and mentally, but one of the main difficulties is actually getting to the start line. It’s why I’m so grateful to be working with a fantastic brand like Jardine Motors and I want to thank them for their incredible support. Now I can’t wait to get started and make history together.” 

Mark Scramell, Jaguar Land Rover Brand Director, added: “Jack’s story is one of passion, resilience and determination, which are all values that Jardine Motors Group celebrates. That’s why, as soon as we heard about Jack and United We Conquer, we knew we had to offer our support. As members of the Armed Forces Covenant we’re passionate about supporting those who serve, and with mental health awareness forming a huge part of JMG’s culture, we’re proud to advocate Jack’s chosen charities including CALM.  

“Jack needs a vehicle he can trust to get to the all-important starting line in Portugal – and what better car to get him there than the iconic Land Rover Discovery? We wish Jack all the success in this challenge, which we know will inspire many others.” 

Jack has been inspired to take on the challenge in memory of his late grandfather, who passed away from a brain tumour in 2007. Jack’s confident that if his grandfather can fight a tumour for three years then he can handle the Atlantic on his own for three months.  

The serving soldier is also committed to raising money to support mental health, so much so that he re-mortgaged his house to fund a chunk of the £90,000 operational costs required for the challenge. 

Jack will be alone at sea for more almost 100 days and will be rowing nearly 50 miles each day. For more information about Jack, his challenge and how to donate, please visit